Four Types Of SEO Content That'll Help To Boost Sales
A key ingredient to any SEO strategy is a quality content, and site owners must constantly work to create and publish an excellent content. Internet users are kept on a site by what draws their attention, and the same encourages them to drop their contact information.
Have you ever thought what kind of content is the most appropriate for a business and how can it be improved? Semalt expert, Max Bell, shares a number of strategies to help digital marketers to develop a concrete content marketing tactic on a website statistics and visitors' information. After gaining an understudying of the current performance of a site, a website owner can produce four content types at low cost but with a high impact on the site performance.
Foremost, blogs are the most obvious website content type. Blogs provide in depth education on various topics in a format that is engaging, extremely useful to the business and is keywords focused. Blogs convey authority, ability, and experience of business on the subject. TechClient found out that 82% of the US customers trust information and advice from blogs and 62% of consumers have placed an order based on blog posts.
Secondly, infographics are a great content tool to boost a business SEO. There are situations where it is more efficient to demonstrate a set of data or a specific topic than writing lengthy content. Infographics attract visually and provide a technique to turn a complicated (or even boring) topic into something that people can enjoy. Infographics are shared and liked four times more than other content types, and 91% of customers find custom contents such as infographics extremely useful.
Thirdly, case studies are an exceptional opportunity to showcase the breadth and the depth of business and its progress in addition to collecting data from potential leads. Case studies provide chances of controlling messages that concern business and products or services. A website visitor can gain access to a case study by providing email and name. The case study is then emailed to the user, and a brief thank you message is included as a way of showing courtesy.
Finally, video is a piece of content which must be in every marketer's playbook. If a photo is equivalent to a thousand words, then a video must be worth two million. According to digital marketing experts, videos are forecasted to grow to 85% of entire internet traffic by 2020 and form one of the most effective communication methods. Videos can provide an amazing impact on SEO and website of business only when done in the right way. SEO experts argue that important tips of using video to enhance SEO include optimizing videos, hosting videos on the company's site and YouTube and including video transcripts.